The Power of Brochures

Aug 27 , 2015

Brochures are used by companies to convey information about the products and services that they offer. Although one of the oldest forms of marketing, they remain to be one of the best ways to educate your customers and increase brand recognition, no matter what industry you are in. Take a look at how brochures can promote your business and relate to your customers, in three major ways.

The Decision Making Process

Due to the extensive research capabilities available via the internet, consumers of 2015 enter businesses with extensive knowledge of the products and services that are available to them. Brochures, although printed, attract the touch sense for the consumer because they can touch and feel the company.  Through the printed brochure, you can further inform your customers about all of the products and services that you offer along with additional key points that were not included on the internet/website. Brochures also have a long shelf life particularly when compared to the web, which offers immediate results that are often not saved.  With the number of companies who are vying for the customer’s attention, you need to establish your business and all that you offer as the best. Through integrating text with images in a printed document, you are able to highlight specific aspects of your business and further persuade potential clients to work with your company.

Establish Relationships

In order for your business to succeed, you must create relationships with your customers. Brochures can be used to establish contact with potential clients, but they can also keep your clients informed and offer certain sales and promotions. Through including small stories of how your business has evolved, images of your team and helpful information of how to utilize certain products throughout the year, brochures can help your business establish a firm relationship with clients. A client base that feels a part of your business’s family, will not only help your business succeed but it will foster brand advocacy and word of mouth advertising as well. Brochures can keep your business top of mind, which is crucial for success.  

Increase Brand Recognition

Brand recognition is one of the most important aspects that businesses focus on in their marketing strategies. Companies that have successfully established brand recognition have provided excellent customer service, have utilized specific marketing methods that speak to their customers, and have helped build lasting relationships with them. Brochures, when printed and designed properly, are a great way to increase brand recognition as you are able to provide your customers with a physical piece of paper that explains your business and your products & services.

Brochures are a great way to market your business because they provide your customers and potential clients with information and visuals about your company. Brochures can direct clients to your business and your website to learn more about you. In order to make the most of your brochures, be sure to use amazing visuals and text that stand out on the page. If you have any questions or would like to redesign your existing marketing materials, contact the professionals at KKP.