Health and Wellness Promotional Products Match Consumer Interests
Health and wellness promotional products are strong contenders among the most popular logoed items. That’s great news for marketers in search of a memorable giveaway that offers people what they value most: practicality. Eighty-two percent of Canadians and 77% of Americans say the top reason they keep a logoed item is if it’s useful, according to an Advertising Specialty Institute (ASI).
More to the point, the study reveals 82% of consumers can immediately remember the advertiser’s name on the health and safety product they own. That type of recall is pure gold in a marketplace cluttered with advertising messages.
To hit the mark with your target audience for whom health and fitness are a priority, consider affordable and functional wellness promotional products. They include a variety of drink infusers, blender bottles, exercise mats, workout towels and breathable tote bags. Also think of first aid kits and hand sanitizers for a broader distribution such as trade show or event giveaways to all visitors to your booth.
Marketers take note: Promotional products can deliver a healthy return on your marketing investment, compared to other forms of advertising. The ASI study shows consumers in all demographics, from ages 18 to 55, named promotional products as the form of advertising they liked best. ASI also notes that the cost for promotional products is not expected to increase markedly in the next few years.
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