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How to measure the value of strategic promotional products
Jul 19, 2017

Today’s marketers give a thumbs up to strategic promotional products: 65% say promotional items are always or mostly effective as an advertising medium, according to Promotional Products Association International.“The old term, ‘ad specialties’ described something that you gave away free of charge, for goodwill purposes,” says Cliff Quicksell, a leading expert in promotional marketing strategy. “The name has now evolved to ‘promotional products,’ and with that comes a greater expectation that the item will promote an intended action.”There’s still a...